Materials markup

Materials markup calculator for tradies

Work out what to add to the supplier's price so the materials carry the margin you actually want — after the offcuts, the delivery and the hour you spent at the trade counter. Adding 20% to the invoice is not a 20% margin, and it's before any of those.

Fine-tune your numbersWhat an hour of your time costs, wastage, delivery and freight and overhead share on materials

The supplier's invoice is not what the materials cost

Three things sit on top of the number on the invoice, and none of them show up anywhere unless you put them there.

  • Wastage. The offcut, the tile that cracked, the tin with a third left in it. Five percent of the order is gone before it's on the wall, and it came out of your margin.
  • Your time. The hour at the trade counter is an hour you didn't bill anyone. At what your hour costs the business, that is often the biggest hidden cost on a small order.
  • Getting it there. Delivery, freight, the toll on the way to the supplier. Small each time, and never on the customer's invoice unless you've decided it will be.

The calculator adds those to what you paid and calls the total the true cost. The margin sits on that figure. Put the margin on the supplier's invoice instead and every one of the three comes out of the profit you thought you'd made.

Markup and margin are not the same number

The number you type into a quoting app is a markup — a percentage added to cost. The number you want to end up with is a margin — a percentage of the price you keep. They are not interchangeable, and the difference is not small.

  • A 20% margin needs a 25% markup on true cost.
  • A 30% margin needs a 43% markup.
  • A 40% margin needs a 67% markup.

Which is why the second figure on the result is the markup to apply to the supplier's price: it is the one you'll type, and it is bigger than the margin you asked for because it has to cover the wastage, the freight and your time as well as the gap between the two definitions. The job profit margin calculator shows the same pair from the other side, once the job is done.

Common questions

Materials markup, answered.

On the supplier's price, most trade businesses land somewhere between 15% and 35%, and it tends to run higher on small orders and lower on big-ticket items where the customer can see the price online. What matters more than the benchmark is that the number covers what the materials actually cost you — wastage, freight and your time included — and then leaves the margin you meant to make.

Mark them up. Sourcing, carrying, storing and warranting materials is work and risk, and a customer who could have bought them cheaper online could also have installed them. Charging cost on materials and hoping the labour rate carries everything means the labour rate has to be higher than it looks — and it's the labour rate the customer compares.

No. The customer sees a materials price, or a single job price, on the quote. The markup is your arithmetic, the same as the labour rate is. What they do see is the total including GST, which is why the calculator shows it.

Because that's the figure a homeowner sees. Quoting a consumer, the price you show has to be the full amount they'll pay, as one figure — so the sell price on its own isn't the number for the quote. The calculator works the margin on the ex-GST figure, where it belongs, and shows the inclusive one for the document.

What you actually paid, after the discount. The discount is your margin's head start, not the customer's — unless you've decided to pass some of it on, in which case do that on purpose by lowering the margin, not by accident by using the list price as your cost.

This one works forwards from the supplier's invoice to the price to charge for the materials. That one works backwards from a finished job to the margin it left. Use this when you're pricing; use that when you're checking whether the pricing worked.